Marketing Healthy Lifestyles:
Advancing Health Promotion as a Profit Center and Cost Containment Strategy
by Michael Hayes Samuelson, MA
and Kathleen A. Wieland, MPH.
Marketing Healthy Lifestyles will show you how to plan and execute successful health promotion
marketing strategies using specific techniques and recommendations derived from marketing experts as well as from affiliates
of the National Center for Health Promotion. Over NCHP’s 25 year history, the affiliates have learned what works and what
doesn’t. You will also find practical tips and suggestions and examples to illustrate basic concepts and principles.